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  • Luxury goods and e-commerce

    11.02.2012 1 0

    IE

    Luxury goods and e-commerce

    María Eugenia Girón, professor at IE, analyzes the relevance of the Internet for consumers of premium and luxury products in a study carried out by IE and MasterCard's 'Observatory of Premium Markets and Prestigious Products' in collaboration with the Condé Nast group. Among the results, it is noteworthy that 77% of luxury product shoppers visit web pages related to the world of luxury products regularly (more than once per week). 

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  • Working in Market Research

    10.29.2012 1 0

    IE

    Working in Market Research

    Interview with Finn Raben from ESOMAR World Research. Finn talked to us about the Market Research profession, about what to expect, and told us that it is indeed "more sexy" than people think. Mr. Raben visited IE for a Master in Market Research and Consumer Behavior workshop. http://www.ie.edu/mrcb

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  • Myths Surrounding Unplanned Purchasing

    10.19.2012 1 0

    IE

    Myths Surrounding Unplanned Purchasing

    Daniel Corsten, IE Business School professor of Operations Management, uncovers the myths around unplanned purchases. He explains who does it, how often and what the consequences are for shopper marketing, retailers and consumer goods manufacturers. Download more IE Business Knowledge Pills at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=277271223 IE Business School http://www.ie.edu/business

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  • What is Your Customer Worth?

    10.19.2012 1 0

    IE

    What is Your Customer Worth?

    Customers, as important intangible assets of a firm, should be valued and managed. Although researchers have recently placed greater emphasis on customer relationships and customer lifetime value, these concepts have had limited impact on the business and investment community. This is due to a need for extensive data and complex modeling. Martin Boehm will address this issue and explain how to use publicly available information and a simple formula to estimate the lifetime value of a customer. 

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  • Managing Cash Flow - Improve Your Overall Cash Position

    10.03.2012 1 0

    The School of NYC Small Businesses

    Managing Cash Flow - Improve Your Overall Cash Position

    Managing cash flow Discover ways to bring cash in the door quickly, control cash outflows and improve your overall cash position

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