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  • Luxury goods and e-commerce

    11.02.2012 1 0


    Luxury goods and e-commerce

    María Eugenia Girón, professor at IE, analyzes the relevance of the Internet for consumers of premium and luxury products in a study carried out by IE and MasterCard's 'Observatory of Premium Markets and Prestigious Products' in collaboration with the Condé Nast group. Among the results, it is noteworthy that 77% of luxury product shoppers visit web pages related to the world of luxury products regularly (more than once per week).