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  • Working in Market Research

    10.29.2012 1 0

    IE

    Working in Market Research

    Interview with Finn Raben from ESOMAR World Research. Finn talked to us about the Market Research profession, about what to expect, and told us that it is indeed "more sexy" than people think. Mr. Raben visited IE for a Master in Market Research and Consumer Behavior workshop. http://www.ie.edu/mrcb

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  • Myths Surrounding Unplanned Purchasing

    10.19.2012 1 0

    IE

    Myths Surrounding Unplanned Purchasing

    Daniel Corsten, IE Business School professor of Operations Management, uncovers the myths around unplanned purchases. He explains who does it, how often and what the consequences are for shopper marketing, retailers and consumer goods manufacturers. Download more IE Business Knowledge Pills at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=277271223 IE Business School http://www.ie.edu/business

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  • What is Your Customer Worth?

    10.19.2012 1 0

    IE

    What is Your Customer Worth?

    Customers, as important intangible assets of a firm, should be valued and managed. Although researchers have recently placed greater emphasis on customer relationships and customer lifetime value, these concepts have had limited impact on the business and investment community. This is due to a need for extensive data and complex modeling. Martin Boehm will address this issue and explain how to use publicly available information and a simple formula to estimate the lifetime value of a customer. 

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  • Positioning, Segmentation and Differentiation

    10.19.2012 1 0

    IE

    Positioning, Segmentation and Differentiation

    This animation shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining way.  http://www.ie.edu

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