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Joe's School

  1. Coldplay - The Scientist
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    • "I had this idea that I wanted to do a story that's tragic but starts off happy and ends happy, and the video is about rewinding to that happy ending," said director Jamie Thraves
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    • He wanted to tell a narrative story that moved forward even as the action moved backward.
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    • The video was filmed playing the song backwards and is played in reverse so that the singing looked like it was going forwards.
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    • Chris Martin spent hours listening to the song in reverse, learning the lyrics phonetically
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  2. Beck - Girl
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    • I have no idea how this was done.
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    • My guess is a sound stage.
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    • He took his inspiration from the Mad Magazine "fold-ins" made popular by artist Al Jaffee
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  3. OK Go - This Too Shall Pass
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    • Planning for the video began in November, the video shot in February
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    • It took a team of 60 people to design, build, and implement the contraption
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    • It took 30 people to reset the machine after each take
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    • The video was filmed over 2 days
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    • They did over 60 takes
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  4. Jamiroquai - Virtual Insanity
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    • This was essentially the original concept of the video
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    • Originally though, the director requested an intricate design involved hydraulics to make the floor move around
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    • When the estimate came back, it was for £290,000. The video's budget was £150,000.
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    • So somebody said, "Well, let's not move the floor. Let's move the room."
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    • They created a basic movable room that they attached all of the cameras and lighting to.
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    • They filmed in a warehouse with a plain floor
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    • They shouted "North, north, north! Stop! West, west, west! Stop!"
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    • They would have the chairs bolted to the walls, and when they wanted them to "move", they simply unbolted them
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    • Moral of the story: When you can't move the floor, move the walls.
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    • Lawline on 3.
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